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March 2008

March 31, 2008

Pizza Hut(R) Remakes Itself As 'Pasta Hut' With Introduction Of New Tuscani Pastas Chain Will Become World's Largest Pasta Company Overnight

DALLAS, March 31 /PRNewswire/ -- After 50 years of delivering great pizza, today Pizza Hut revealed that efforts are currently underway to rebrand the chain as "Pasta Hut" in conjunction with the arrival of its new Tuscani Pastas, which are available starting tomorrow. Speaking to employees at a celebration for the launch of the new pasta offerings, Scott Bergren, Pizza Hut CEO, described the large-scale changes the company has made to support this new direction:

-- All exterior signage at Pizza Hut's Dallas headquarters facility has been replaced with the new Pasta Hut logo. -- A national print and television advertising campaign begins today, proclaiming "Pizza Hut is now Pasta Hut." -- The company's Web site has been redesigned, including the new URL http://www.newpastahut.com/, the new Pasta Hut logo and a message for consumers: "Pasta so good, we changed our name to Pasta Hut!" -- Pizza Hut restaurants across the country have begun installing banners that read "Coming Soon . . . Pasta Hut."

"For 50 years we've been all about pizza," said Bergren. "As we've prepared for the launch of our new line of Tuscani Pastas our customers have consistently told us these pastas are so good we should change our name to Pasta Hut. Starting tomorrow, Pizza Hut is Pasta Hut."

Tuscani Pastas will come in two chef-inspired styles -- Creamy Chicken Alfredo and Meaty Marinara. Both feature Rotini pasta and a delicious blend of sauce and cheese that's added to the pasta before it is oven baked. Each three pound serving of Tuscani Pastas costs 1.99 and includes five freshly baked breadsticks.

Tuscani Pastas can be ordered online at http://www.newpastahut.com/, or through the company's newest method of ordering, Total Mobile Access, using text messaging or mobile Web on your cellular phone.

About Pasta Hut

Pasta Hut, the world's largest pasta restaurant company (that also serves pizza) has nearly 6,200 restaurants in the United States. Those hungry for more information can go to the official Pasta Hut Website at http://www.newpastahut.com/.

B-Roll Available: 4:30 PM to 4:45 PM Eastern 7:00 PM to 7:15 PM Eastern GALAXY 26, TRANSPONDER 14, (C-BAND) DOWNLINK FREQUENCY: 3980 H (Photo: http://www.newscom.com/cgi-bin/prnh/20080331/AQM047-b Logo: http://www.newscom.com/cgi-bin/prnh/20080331/AQM047LOGO-a)

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Pizza Hut

CONTACT: Chris Fuller of Pizza Hut, 1-972-338-7729,
christopher.fuller@yum.com

Web site: http://www.newpastahut.com/

State Market Index: Prepared fish or other seafood cakes and sticks - Manufacturing

The metrics in this report cover three year trends in Prepared fish or other seafood cakes and sticks [Manufacturing sector], broken out on a state-by-state basis. Analysis is based on data applied from 13 industry firms. Industry market vitality ...

Additionnal resources regarding this market :

State Market Index: Prepared fish or other seafood cakes and sticks - Manufacturing

State Market Index: Seafood products: packaged in cans, jars, etc. - Manufacturing

The metrics in this report cover three year trends in Seafood products: packaged in cans, jars, etc. [Manufacturing sector], broken out on a state-by-state basis. Analysis is based on data applied from 34 industry firms. Industry market vitality m...

Additionnal resources regarding this market :

State Market Index: Seafood products: packaged in cans, jars, etc. - Manufacturing

Evian(R) Natural Spring Water Signs Olympic Swimmer Larsen Jensen to Roster of Professional Athletes The World's Leading Brand of Premium Spring Water Dives into the World of Aquatic Sports

ATLANTA, March 31 /PRNewswire/ -- Evian(R) Natural Spring Water will heighten its presence in the world of sports with the signing of Olympic swimmer Larsen Jensen, the brand's first endeavor into aquatic athletics. The world's most prestigious brand of bottled water will be making waves with Jensen for the next two years.

Growing up in a family of swimmers, Jensen was destined to be one of the greats in the world of competitive swimming. In the 2004 Olympics, Jensen received the silver medal in the 1500m freestyle, setting a new American record. Jensen is the top American distance freestyler and on the short list of the world's best. He is also the American record-holder in the 800m freestyle (a non-Olympic event for men), a feat he accomplished at the 2003 World Championships. In total, Jensen has won six national titles.

Larsen's victorious career reflects that of Evian's, whose new Palace Bottle was recently selected as one of the 2007 Best Packages of the Year by Beverage Industry. Bringing the number one brand of natural spring water and one of the swimming world's finest athletes together only affirms each as the best in their category.

"Larsen's commitment to a healthy lifestyle mirrors Evian's dedication to healthy, active living," said Jeff Caswell, Vice President of Marketing of Evian North America. "The mineral composition and natural purity of Evian Natural spring Water are unique. Staying hydrated by drinking plenty of water like Evian helps the human form perform at its peak."

Evian Natural Spring Water has a long history in the world of professional sports. In fact, it proudly sponsors three out of the four "grand slam" tennis tournaments, including The US Open, The Australian Open and The Wimbledon Championships, and has been an avid endorser of tennis star James Blake for the past several years. Evian Natural Spring Water also sponsors the Evian Masters, the second largest women's golf tournament in the world, held annually in the water's source and hometown of Evian, France.

About Evian

Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of premium spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.

Today, Evian is a brand of Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the natural spring water for those, including many of Hollywood's elite, who like to treat themselves to the very best.

Evian

CONTACT: Katie Murphy, 5W Public Relations, 1-212-999-5585,
kamurphy@5wpr.com

Web site: http://www.evian.com/

State Market Index: Juice, clam: packaged in cans, jars, etc. - Manufacturing

The metrics in this report cover three year trends in Juice, clam: packaged in cans, jars, etc. [Manufacturing sector], broken out on a state-by-state basis. Analysis is based on data applied from 3 industry firms. Industry market vitality measure...

Additionnal resources regarding this market :

State Market Index: Juice, clam: packaged in cans, jars, etc. - Manufacturing

State Market Index: Caviar: packaged in cans, jars, etc. - Manufacturing

The metrics in this report cover three year trends in Caviar: packaged in cans, jars, etc. [Manufacturing sector], broken out on a state-by-state basis. Analysis is based on data applied from 6 industry firms. Industry market vitality measures for...

Additionnal resources regarding this market :

State Market Index: Caviar: packaged in cans, jars, etc. - Manufacturing

PRINGLES(R) STIX Set to Hit Stores Nationwide With a New Kind of Snacking Beat The Procter & Gamble Company Introduces a One-of-a-Kind, Great Tasting, Baked Crispy Cracker Stick

CINCINNATI, March 31 /PRNewswire/ -- Pringles(R), America's favorite stacked potato crisp, introduced consumers to a totally different kind of Pringle on January 7, 2008, with the nationwide rollout of PRINGLES STIX, an all-crispy, all-crunchy, baked-cracker stick.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/CLM105 )

PRINGLES STIX are baked-wheat, crispy-cracker sticks with a one-of-a-kind great taste. This totally different kind of Pringle is lower in fat because it is baked, not fried. PRINGLES STIX come in four popular snacking flavors, including Crunchy Wheat, Vanilla, Honey Butter and Pizza.

PRINGLES STIX offer an alternative form of Pringles snacking. These portion-controlled snacks contain only 90 calories per pack and have zero grams trans fat. Each flavor comes in a 6.8 oz. box and contains ten .68 oz (that's a lot of STIX) individually-wrapped packs.

"Procter & Gamble is excited to deliver a great-tasting baked-wheat Pringles product to consumers nationwide," said Bryan Hamilton, Pringles North America Brand Manager. "PRINGLES STIX has been released in select regions and the feedback has been tremendous. People really do enjoy a convenient, portion-controlled snack that comes in a variety of great tasting flavors."

The suggested retail price is .49 for the new PRINGLES STIX. However, the pricing is at the discretion of the retailer and may vary slightly.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

P&G Media Contact: Kay Puryear - Pringles - 1-513-634-4319; puryear.sk@pg.com Tracy Straub - Hill & Knowlton - 1-312-202-6553; tracy.straub@hillandknowlton.com

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The Procter & Gamble Company

CONTACT: Kay Puryear, Pringles, of The Procter & Gamble Company,
1-513-634-4319, puryear.sk@pg.com; or Tracy Straub of Hill & Knowlton,
1-312-202-6553, tracy.straub@hillandknowlton.com, for The Procter & Gamble
Company

Web site: http://www.pg.com/

State Market Index: Caviar, preserved - Manufacturing

The metrics in this report cover three year trends in Caviar, preserved [Manufacturing sector], broken out on a state-by-state basis. Analysis is based on data applied from 7 industry firms. Industry market vitality measures for each state are ben...

Additionnal resources regarding this market :

State Market Index: Caviar, preserved - Manufacturing

State Market Index: Canned and cured fish and seafoods, misc. - Manufacturing

The metrics in this report cover three year trends in Canned and cured fish and seafoods, misc. [Manufacturing sector], broken out on a state-by-state basis. Analysis is based on data applied from 50 industry firms. Industry market vitality measur...

Additionnal resources regarding this market :

State Market Index: Canned and cured fish and seafoods, misc. - Manufacturing

Guests Flip Over CiCi's Pizza New Buffet Item - Pepperoni Flip Big, Cheesy and Flavorful Flip Debuts as Part of CiCi's Expanding Buffet Choices

COPPELL, Texas, March 31 /PRNewswire/ -- CiCi's Pizza, who recently announced an aggressive coast to coast expansion, is at it again -- this time expanding their buffet choices for guests. Earlier this week, guests found the new Pepperoni Flip addition to the buffet. The new flip is similar to a calzone. Packed with fresh pepperoni and a combination of spices, parmesan and Romano cheese, the flip adds a familiar yet zesty flavor to the buffet line up.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/CLM095 )

"This addition is about giving guests unique, craveable products, available exclusively at CiCi's," said Craig Moore, president of CiCi's Pizza. "We are excited to add this new flip to the buffet which already features 16 different pizza choices, pasta, salad and desserts."

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests all the fresh salad, pasta, desserts and 16 kinds of pizza they want for an unbelievably low price. CiCi's credits its continued success to the company's philosophy. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness, all at their value-oriented price point. Since opening its first restaurant in Plano, Texas, CiCi's has grown to over 600 restaurants in 30 states. Over the past three years, CiCi's has opened nearly 180 new locations in new and existing markets.

Industry professionals have taken notice of CiCi's success. For the past three years, Nation's Restaurant News ranked CiCi's as number one for sales and unit growth in the pizza chain category. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation. Franchise Today ranked CiCi's Pizza in the top 200 of all franchise concepts. The concept has received numerous other honors including recognition from Corporate Research International for best customer service in 2006 and 2005; a gold award from Restaurants & Institutions in its annual consumer choice in chains survey in the pizza category; Pizza Enterprise Industry of the Year in 2004 by Pizza Marketing Quarterly magazine; and a top rating in 2003 and 2004 in the Italian restaurant category for Entrepreneur magazine's Annual Franchise 500. Consumers have praised CiCi's customer service ranking them number one for four quarters through Real People Ratings, a survey conducted by Corporate Research International.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080331/CLM095
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN16
PRN Photo Desk, photodesk@prnewswire.com
CiCi's Pizza

CONTACT: Mele Telitz, 1-303-355-3838 or Wendy Aiello, 1-303-204-4486,
both of Aiello Public Relations & Marketing, for CiCi's Pizza