W.J. Deutsch and Sons Announces Senior Management and Organizational Changes

WHITE PLAINS, N.Y., Feb. 28 /PRNewswire/ -- W.J. Deutsch and Sons, Ltd. today announced several senior management changes after implementing organizational restructuring.

Subsequent to the steady success and consistent growth of the company, sales for W.J. Deutsch and Sons will now be managed as two zones within the United States. The Eastern and Western Zones will be managed by newly appointed Senior Vice Presidents David McDade and Ryan Rowder respectively. Both will report to President James Mello. These changes will be effective April 1, 2008.

David McDade began with the company in 1998 as the Regional Manager of Southern states. He has been steadily promoted in his 10 years with the company and will move into his new Senior Vice President -- Eastern Zone role from his current position of Vice President of Sales -- Southeast Division. His dedication to the company and excellent leadership skills make him a superb choice for this new role.

"I am excited to begin in this new role and continue the growth and expansion that I have had the privilege to be a part of for the last 10 years," said Mr. McDade.

Mr. Rowder said: "Deutsch continues to promote from within, and I am tremendously pleased to accept this new position. I look forward to continuing to support the success of the company."

Ryan Rowder began with the company in 2002 as the Vice President of Sales -- Central Division. Before joining W.J. Deutsch, Mr. Rowder worked at the California Wine Company and Constellation. With his wealth of knowledge of the wine industry, and proven results for the company, he is an excellent choice for this new challenge.

Newly appointed Vice President of Sales for the Southern Region, Michael Aitken, will report to Mr. McDade along with his counterpart for the Northeast, Stephen DiCarlo. Also promoted to the position of Vice-President of Sales -- Central Region is Mark Salmon, who along with his colleague Al Della Corna, Vice President of Sales -- Western Region, will report to Mr. Rowder.

Peter Deutsch, CEO of W.J. Deutsch, and son of founder William Deutsch, said: "All of these outstanding performers have contributed to the success and growth of our company. The quality of our growing sales organization provides the foundation for our continued growth."

About WJD

W.J. Deutsch & Sons was founded in 1981 by current Chairman, Bill Deutsch, to market quality wines produced by prestigious families from major wine regions of the world. These wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. W. J. Deutsch & Sons is a family-owned business working almost exclusively with family-owned wineries. Bill's son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong relationships throughout the wine industry.

The W. J. Deutsch & Sons portfolio of award-winning wines includes from: Australia; [yellow tail], [yellow tail] The Reserve, California; Esser Vineyards, Kunde Estate, Renwood Winery, France; Andre Lurton, Georges Duboeuf, HobNob Vineyards, J. Vidal Fleury, Pierre Sparr, Sauvion et Fils, Italy; Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Villa Pozzi, New Zealand; The Crossings, Portugal; Quinta Do Vale Meao, Osborne Port, Spain; Montecillo, Osborne Solaz, Osborne Brandies and Sherries.

For additional information about W.J. Deutsch & Sons please visit the company's Web site at http://www.wjdeutsch.com/.

W.J. Deutsch and Sons, Ltd.

CONTACT: April Klazema of W. J. Deutsch & Sons, 1-914-251-3216,
April.Klazema@wjdeutsch.com

Web site: http://www.wjdeutsch.com/