POM Tea Makes Its Big Screen Debut in Select Markets Winners of online video contest will be played in movie theatres in New York City and Los Angeles
LOS ANGELES, Feb. 29 /PRNewswire/ -- POM Wonderful announced today that the top three winning videos of its online POM Tea Video Contest will be played in movie theatres in New York and Los Angeles as a month-long celebration beginning in March 2008. Consumer-generated POM Tea videos entitled "Wonderful Movie Trailer," "Free Radical Hunter" and "Graceful Sip" will run as commercial advertising shorts that precede the main attraction at nine of Laemmle Theatres' Los Angeles-area locations and at the Angelika in New York City. Looking for new ways to build a relationship with its consumers, POM Wonderful challenged POM Tea enthusiasts nationwide to tap into their inner-filmmaker and create videos about POM Tea. Videos were posted online where viewers were asked to vote on their favorite POM Tea videos. POM Wonderful received over 100 submissions ranging from a rapping grandmother to innovative animated shorts. The overall high quality of the submissions presented an opportunity for POM Wonderful to leverage this creative consumer-generated content as a vehicle to engage a wider audience in an entertaining way. "We are always looking for new ways to engage POM fans and give them unique opportunities to connect to the brand," said Rob Six, Vice President of Corporate Communications for POM Wonderful. "Our first POM Tea video contest has been a resounding success in receiving amazing video submissions and generating consumer interest in both POM Tea and the POM Wonderful story." The POM Tea Online video contest was launched on November 1, 2007 and winners were announced February 20, 2008. The grand prize went to "Wonderful Movie Trailer," a romantic comedy starring POM Wonderful 100% Pomegranate Juice and POM Tea. The first runner-up prize was awarded to "Free Radical Hunter," an outdoorsman's take on hunting unstable molecules and second runner-up "Graceful Sip," was a classy yet humorous demonstration in getting one's daily dose of antioxidants. "Office POM," a comedic take on how to rid oneself of "oxidants" in the workplace, swept all other categories winning the POM Spirit, Best Comedy & Most Original prizes. Prizes of the online contest included a combination of cash, POM Tea, an ipod nano or a new Apple MacBook. Please visit http://www.pomvideo.com/ to view the winning videos. POM Tea is an all-natural, refreshing iced tea made with POM Wonderful Pomegranate Juice, premium, whole-leaf, hand-picked tea and POMx, a highly-concentrated, incredibly powerful blend of all-natural polyphenol antioxidants harnessed from the pomegranate by a patent-pending process. POM Tea is available in four flavors including Pomegranate Peach Passion White Tea, Pomegranate Lychee Green Tea, Pomegranate Black Tea and Pomegranate Blackberry Black Tea. Light POM Tea, sweetened with erythritol and containing 35 calories per serving, is available in three flavors including Pomegranate Orange Blossom Red Tea, Pomegranate Wildberry White Tea and Pomegranate Hibiscus Green Tea. About POM Wonderful POM Wonderful is the largest producer of California Wonderful pomegranates and the company exclusively grows and sells this variety. The company also juices its fresh pomegranates to make its delicious, all-natural POM Wonderful Pomegranate Juice and POMx, a highly-concentrated, incredibly powerful blend of all-natural polyphenol antioxidants harnessed from the pomegranate by a patent-pending process. POMx is available exclusively in POM Tea, Light POM Tea, POMx Pills(R) and POMx Liquid(R). POM Wonderful Pomegranate Juice, POM Tea and Light POM Tea are available year-round at retail and are found in the refrigerated section of supermarkets and grocery stores nationwide. POMx Pills and POMx liquid are available at http://www.pompills.com/. To learn more, visit http://www.pomwonderful.com/. Note to Editors: Samples and photos are available upon request. CONTACT: Daniel Portolan of POM Wonderful, 1-310-966-5858, Web site: http://www.pomwonderful.com/