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October 09, 2007

Fresh Harvest Products, Inc. Expands Its Distribution

NEW YORK, Oct. 9 /PRNewswire-FirstCall/ -- Fresh Harvest Products, Inc. (BULLETIN BOARD: FRHV.OB) announced today that it is currently preparing the implementation and logistics for a planned nationwide rollout in January 2008, and simultaneously developing the marketing, promotional and advertising plans to coordinate with the rollout.

"National distribution is a big step for Fresh Harvest," stated Dominick Cingari, Chief Operating Officer of Fresh Harvest, "the expansion of our products to the national marketplace will greatly increase customers' brand awareness and the market penetration of our Wings of Nature(TM) line. We expect an increase in revenues during the first two quarters of fiscal 2008. Management believes that growing our distribution will increase shareholder value."

Fresh Harvest is expanding its distribution with one of the nation's leading distributors of natural, organic, specialty, ethnic and gourmet food products. Currently, its products are in place with this distributor in two divisions and efforts have begun towards the introduction of its Wings of Nature(TM) brand throughout the other divisions across the country.

On October 3, 2007, Fresh Harvest installed another 5-foot bulk coffee section in a prominent supermarket chain in the North East as part of its focus on expanding its coffee business in response to current market trends in Organic Fair Trade Coffee, which, according to figures from the March 2007 Transfair USA Fair Trade Almanac grew 94% in 2006.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. sells, markets and distributes natural and organic food products and beverages. Under the Wings of Nature(TM) brand name, Fresh Harvest offers a line of organic snack products, which primarily include health bars, coffee bars, tortilla chips and salsa. In addition, Fresh Harvest provides a grocery product line which includes several varieties of whole bean and ground coffees, olive oil and beverages. The Company sells its products to natural food distributors and stores, specialty supermarkets and mass market retailers. Fresh Harvest Products, Inc. was founded in 2003 and is headquartered in New York City. Additional information is available at http://www.freshharvestproducts.com/.

Safe Harbor Statement

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2006 filed on Form 10KSB. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

Contact Michael J. Friedman President & Chief Executive Officer Fresh Harvest Products, Inc. Phone: 212-889-5904 Fax: 212-889-5731 michael@freshharvestproducts.com

Fresh Harvest Products, Inc.

CONTACT: Michael J. Friedman, President & Chief Executive Officer,
Fresh Harvest Products, Inc., 1-212-889-5904, Fax: 1-212-889-5731,
michael@freshharvestproducts.com

Web site: http://www.freshharvestproducts.com/

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